NFL

Since the NFL’s beginnings in 1920, the merchandise has grown into bold, collectible pieces that transcend the game. In the 1980s and 1990s, brands like Starter, Pro Player, and Logo Athletic created satin jackets, oversized jerseys, and snapbacks with massive team logos and bold colours. Vintage NFL merch has become more than football and stadiums - they can be found in music videos, amongst celebrities and all athletes, and streetwear fits.
Today, vintage NFL merch is having a massive revival. A big part of the renewed hype is cultural crossover: global icons like Taylor Swift and her fiancé Travis Kelce, the Netflix documentary on Dallas Cowboys cheerleaders, have brought the league back into mainstream conversation - drawing fresh eyes to both the sport and its style.
Suddenly, rocking a vintage Chiefs jersey, a classic Super Bowl crewneck, or a retro Raiders snapback isn’t just about football, it’s about tapping into a larger story that blends music, sport, and fashion. Whether it’s thrifted, collected, or styled fresh, NFL merch represents heritage and hype in one, showing why NFL gear (vintage or modern) remains undefeated as a staple in anyone's wardrobe.